In alignment with the World Prematurity Day Pampers is demonstrating its continued commitment to the happy, healthy development of every baby in South Africa, including those born prematurely with their #TouchesofLove campaign.
Premature births are becoming more and more prevalent worldwide, with preterm representing the largest child patient group. According to UNICEF, in South Africa, about 14% of all babies are born premature and the trend is on the increase.
Pampers have developed its smallest nappy yet to meet with the increased demand for specialized preemie nappies. A recent survey with NICU staff showed that current/available preemie nappies do not conform to a premature baby’s shape and proper positioning for optimal development. The new Size P-3 nappy represents three years and more than 10,000 hours of research by Pampers product development and consumer research teams, including in-depth research with over 100 NICU nurses to create the best possible nappy that meets the very unique needs of premature babies and the nurses who care for them. The result is a nappy designed to provide comfort and protection without getting in the way of medical care – to offer a small touch of love to the most vulnerable babies.
“Having a familiar brand like Pampers nappy as part of the NICU also helps the experience feel more ‘normal’ to moms and dads,” says Zizwe Vundla, Brand Director of Marketing, Pampers South Africa. “The materials in Pampers Preemie nappies are gentle, and are the same materials used safely in Pampers hospital and retail nappies for many years. Pampers partners with leading pediatricians, pediatric dermatologists and safety experts to confirm the materials we use are safe for babies.”
Pampers is undertaking substantial donations of preemie nappies to hospitals across SA over the course of 2018. For more information regarding the Pampers #TouchesofLove campaign and to participate in World Prematurity Day 17th November and the babies, being cared for by NICU facilities, fundraising, visit the Pampers Facebook page.